A useful handover defines the logo and its basic versions, colours, typography and usage guidance, with file formats and applications specified in the agreement. Printing, templates, registration and licences are not automatically included in every identity package.
How is an identity different from a logo?
A logo is a visual identifier. An identity connects it with colours, typography and layout decisions that keep materials consistent. A strong logo can still be used inconsistently when suppliers choose different colours or fonts; approved files and practical guidance reduce that confusion.
Start with actual applications: a website, company profile, presentation, email signature or specific printed items. There is little value in requesting dozens of applications with no current use.
Agree on a handover checklist
- Logo versions: the main version and any light-background, dark-background or single-colour versions required.
- File formats: suitable formats for scaling and print, and for screens and transparent backgrounds, as agreed in the scope.
- Colours: digital values and print specifications when needed, recognising that screens and print processes differ.
- Typography: names, weights, alternatives and applicable licences, particularly for Arabic and English use.
- Guidance: spacing, practical minimum sizes and examples that help prevent distortion and poor contrast.
Choose applications around real use
Consider who will use each application and how they will update it. A presentation template needs suitable editing capabilities, a printed item needs production specifications, and a website needs lightweight, responsive assets. Define responsibility for adapting the identity into each format.
For example, a business relying on its website and profile might start with those and a presentation template, adding packaging or signage when required. This is a scope decision, not a universal sequence.
Check the delivered files
- Match the Arabic and English names to the approved spelling.
- Open the files and test versions on different backgrounds and at small sizes.
- Confirm the font names and permitted uses.
- Check agreed applications, formats and editability where required.
- Keep one approved asset folder and identify who approves future changes.
Keep the agreement clear
Trademark registration, rights clearance, printing costs and asset licences are not automatic identity design deliverables. Additional work should be listed in the quotation. Identity design alone also cannot promise sales or reach.
Explore WJAZ visual identity design, then connect it with the company website or company profile you need so everyone uses the same reference.