Choose one message, audience and destination, then gather materials you have permission to publish. Agree on duration, formats, languages, text, required versions and approval responsibility before production starts.
Start with the message and next step
Write down what a viewer should remember: the company’s specialism, a project feature or how to enquire. Choose a single next step, such as visiting a service page or contacting the team. A short video should not try to contain the entire company profile.
Define the audience and viewing context. A video used in a meeting may have a presenter explaining it, while a website visitor needs to understand the message independently. That difference affects the script and scene order.
Prepare materials with context
- The logo and available colour and typography guidance.
- Original images and footage at the best available quality, avoiding repeated compression where possible.
- A short description of each asset and what may be said about it.
- Approved names, figures and links, with a person assigned to review them.
- Permission to use materials, identifiable people, logos and music where required.
Do not imply that a business delivered a project it did not perform. Illustrative materials and visual concepts should remain clearly presented in their true context.
Specify versions before production
Agree on duration, horizontal or vertical formats, language and any on-screen text, subtitles or voiceover included in the scope. Some formats require scenes to be rearranged; cropping the main version without review may not work.
State whether the video is for a website, presentation or social platform. Specify the main version, additional versions and delivery formats. On-site filming, asset purchases and voice recording are not assumed to be included without agreement.
Use a practical review sequence
- Check the script, names and figures before approving scene order.
- Watch at the intended size, especially on mobile, and check text legibility.
- Test whether the message is understandable without sound where that suits the use.
- Review subtitles or voiceover when present and check their accuracy.
- Confirm publication rights and the final link or contact information.
Publishing the video on a website
Let the video support readable text rather than contain the only explanation of a service. Consider file size, the poster image and playback behaviour, and give visitors clear playback and audio controls. Connect the video to the relevant service page without making the entire page unnecessarily heavy.
WJAZ visual media starts at SAR 990 for a standalone clip or SAR 790 with a WJAZ website, subject to materials and agreed scope. Campaign management, views and sales are not guaranteed outcomes of video production.