Choose a landing page for a specific offer and one main action. Choose a company website when readers need several services, projects and wider business information. The two can work together: a main website plus a focused campaign or service page.
When a landing page fits
A landing page works for a defined service and audience, a campaign leading to an enquiry, or an initiative with one main action. It brings the benefit, scope, available evidence, answers and contact route into a focused sequence.
For example, a fit-out company with an existing website might need a page specifically for office fit-outs. That page can explain the relevant service and enquiry requirements without repeating every service the company provides.
When a company website fits
If customers arrive with different needs, separate pages can explain individual services, projects and business information more clearly. Each service can link to the evidence most relevant to it.
Placing all services, policies and projects on a campaign page may make it difficult to follow. Equally, a large website is not necessary when the immediate need is a brief introduction to one focused offer.
Using both together
The main site can support general introductions and browsing, while a landing page receives visitors from a particular campaign. Keep the page connected to the business identity, relevant policies and contact details while maintaining one clear primary action.
A landing page does not guarantee leads or search visibility. Results depend on the offer, audience, traffic source, usability and follow-up. Measure relevant enquiries rather than treating every visit as a successful outcome.
Compare price and scope
WJAZ landing pages cost SAR 1,490 standalone or SAR 890 when added to a website being delivered by WJAZ. The agreed scope covers a responsive page, focused message and form or contact route. Advertising operation, media spend and third-party tool fees are not automatically included.
The WJAZ core business website package is SAR 3,490 for up to five pages in Arabic and English within its published scope. These prices describe different deliverables; compare purpose and content as well as cost.
Four questions to choose your starting point
- Are you presenting one service or several that need their own explanation?
- Will visitors arrive from a focused campaign or browse the business more broadly?
- Do they already know you, or need more background and project evidence?
- What should they do next, and who will follow up?
Share the answers with your available materials, language and intended deadline. A defined initial scope can be expanded later, rather than paying for functionality that is not needed at the start.